A NORTH East graduate has beaten competition from thousands of talented artists around the world to win a prestigious award for producing a music video inspired by his singer-songwriter brother.
Chris Lavelle’s music video Turn of the Screw was chosen from nearly 5,000 entries in more than 70 countries to reach the final of the Adobe Design Achievement Awards (ADAA) 2012.
The 41-year-old landed the Live Action Award category announced at the awards ceremony in Toronto, Canada.
Chris’s music video is a visual narrative interpretation of his older brother Steve’s song of the same name.
The video revolves around a woman, played by actress Stacie James, not being able to come to terms with the loss of love. It took five months to produce and was part of Chris’s final-year project at Sunderland University. He also lectures there part-time in 3D animation and modelling after graduating last summer.
Chris, who also works as a graphic designer at Durham University, said: “The award is a humbling experience. However, I am now fully motivated to complete my next three projects: a new music video, an animated short film, and a screenplay for a movie.
“Without the facilities and the help from the Sunderland University this would be a lot more difficult.
“I consider the university a mentor and a friend I can turn to in times of need ... be that for equipment or even inspiration.”