WASTE bins in North East households have been bugged in a bid to jolt people into recycling more.
Researchers from the School of Computing Science and Culture Lab at Newcastle University are using a camera phone and Facebook in the project to curb the throwaway habit.
Five student households are taking part in the study, which aims to monitor what they throw out and introduce an element of competition to try to improve recycling rates and minimise waste.
Placing a small sensor attached to a camera phone in a kitchen bin, “BinCam” takes a photograph every time the lid slams shut.
The image is then fed directly to the BinCam Facebook page where not only house members but also other BinCam users in the study can see what has been junked.
Graphs chart how well each household is doing in the recycling league and there’s the opportunity to leave comments or share recycling tips.
“There is a naming and shaming element to the experiment although it’s fun rather than humiliating,” said Anja Thieme, who is leading the project together with fellow research students Jack Weeden and Julia Miebach, postgraduate students in human-computer interaction at Newcastle University.
“Normally when you throw something away and the lid goes down you forget about it – out of sight out of mind – and that’s the end of it.
“But the reality could not be further from the truth – waste has a massive environmental impact.
“By taking a photograph and uploading it to Facebook, the idea is that we create a platform for self-reflection – a permanent reminder. It’s a bit like having your conscience sat on your shoulder niggling away at you. And on top of that you know that other people are also judging you.”
In the UK alone, we throw away 5.3 million tons of food each year, which could have been eaten and 4.9 million tons of packaging which could have been recycled. The project is targeting 18 to 34 year olds, who are the biggest throwaway culprits. Newcastle University’s Dr Rob Comber, a psychologist who has also worked on the project, said: “Under the age of 18 we recycle because our parents do, but when we turn 18 we tend to move out and live by ourselves.