Ann Summers slogan offensive says Dean of Newcastle

Dec 8 2009 by Colin George, The Journal

Coun Forbes said: “I can see how this would be extremely offensive to Christians at a special time of year. I would have thought sex shops would be aware of the potential offence they could cause and I would urge them to stop using this slogan immediately.”

A council spokesman said: “We have received a complaint about this window display. It is in poor taste and inappropriate for a main shopping street. However, we have no powers to make the shop owners take it down.”

Jacqueline Gold, chief executive of Ann Summers, said: “I apologise that I cannot make this statement in person, however, I would like to take this opportunity to speak to our customers and those concerned about our window slogan.

“We are proud of our tongue-in-cheek window and marketing messages, designed to make our customers smile. We aim to offer women the opportunity to feel sexy and have fun.

“One or two questions have been raised about our new Christmas windows and we are listening to feedback from our customers and staff to ensure that we achieve the right balance.

“Our festive campaign was designed to put our customers in the Christmas spirit, with a model accessorising our lingerie with a pair of reindeer horns. The accompanying slogan is a light-hearted play on words which, if questioned by children, can be explained by the fact the horns are being worn – after all, Rudolph plays a large part at Christmas time.

“We value customers’ opinions and we will always investigate any complaints however few and far between.”

Without sounding as if one is trying to be a killjoy, my feeling is that it is, insensitive – at best uncomfortable and at worst a crass marketing slogan

The Very Rev Chris Dalliston, Dean of Newcastle

Our festive campaign was designed to put our customers in the Christmas spirit. The accompanying slogan is a light-hearted play on words

Jacqueline Gold, chief executive of Ann Summers