E.on replace misleading wind farm images with toy pictures

Aug 7 2009 by Brian Daniel, The Journal

A WIND farm developer rapped over misleading images of turbines has replaced them... with pictures of a child’s toy.

As reported by The Journal last week, E.ON Climate and Renewables UK was found to have misled people over images used in material promoting its proposed development at West Ancroft near Berwick.

In one instance, the company published an image of turbines 61m high, around half the height of the eight 115m engines proposed at West Ancroft.

The Advertising Standards Authority upheld two complaints about the material from Colin Wakeling, who lives near the Northumberland site.

It ordered E.ON not to use the offending adverts again in their current form and to ensure generic wind farm images used in promotional material were more representative of the development they are advertising.

Following the ruling, the company vowed to review its advertising procedures.

Now E.ON has replaced an image on the West Ancroft page of its website showing 43m turbines – the smallest it operates, with a photograph of two out-of-focus whirligig wind toys.