E.on rapped over misleading adverts for Berwick windfarm

Jul 29 2009 by Brian Daniel, The Journal

ENERGY giant E.ON was rapped by watchdogs over misleading adverts for a windfarm planned for the region.

The Advertising Standards Authority upheld two complaints against E.ON Climate and Renewables UK relating to promotional material for its West Ancroft scheme near Berwick.

Colin Wakeling, who lives near the site, made the complaints – the first being E.ON used images of turbines in its press adverts that were around half the height of the eight proposed.

The company displayed photographs of its turbines at Oldside wind farm in Cumbria which are 61m high – as opposed to the 115m structures, reduced from 125m, it wants near Berwick.

Mr Wakeling’s second complaint related to a photomontage in a brochure showing views of its scheme from Bowsden, around 7km away. He argued there are communities nearer the wind farm location than Bowsden to whom the turbines will be more visually intrusive.