Shocking warning from drink group Balance

May 4 2009 by Adrian Pearson, The Journal

New campaign

BALANCE is to kick start a website campaign aimed at warning drinkers of the risks they face.

Newcastle-based marketing agency Robson Brown have been asked to put together a marketing campaign to encourage people to consume alcohol more safely.

Paul Asensio, digital director with Robson Brown, said

“The website in particular will be of use to anyone who is interested in learning more about the effects of alcohol and whether they are putting their health at risk.

“With an advice and support section, links to other support sites and tools which help people gauge and monitor their alcohol intake, it really will help to encourage people to enjoy but drink alcohol in moderation.

“We’re keen to get started on a campaign that works to raise awareness of the health risks related to excessive alcohol consumption.”