Window dressing solves empty shop problem

Mar 3 2010 by Tony Henderson, The Journal

MAKE-BELIEVE businesses are being used to provide a lift to town centres tarnished by empty shop premises.

North Tyneside Council is trialling a new window treatment which at first glance gives the impression that units are occupied.

The vacant Select store in the centre of Whitley Bay is the first to be given the design treatment which gives the impression of a high quality delicatessen.

The same approach is being considered for empty shops in North Shields and Wallsend.

Judith Wallace, North Tyneside Council’s Deputy Mayor, said: “We need to do whatever we can to support our businesses and our town centres.

“The economic climate has forced many businesses to bring down the shutters. We need to ensure that the remaining businesses continue to survive and that means ensuring our high streets look attractive to both shoppers and potential business investors.

“This is a simple and cost-effective approach that keeps the retail unit available for potential new uses and in the meantime also contributes to the street scene.”

The project has been funded through the Department for Communities and Local Government Empty Shops Fund and has been handled by the retail consultant employed by North Tyneside Council to help let empty properties and work with potential new businesses within the town centres. The colourful graphic designs – which can feature a range of different shop types – are either taped inside the windows or screwed to the fascia so they can be removed and re-used as required.