POPULAR IMAGES

Nov 8 2008 by Tony Henderson, The Journal

MILLIONS of people have seen Roger Clegg’s images of Hadrian’s Wall.

They adorn the sides of trains and buses, and featured on posters in 13 London Tube stations for the British Museum’s recent Hadrian: Empire and Conflict exhibition.

Another of Roger’s images, expanded to 30ft by 12ft, greeted visitors outside the British Museum.

Roger’s photographs are used by Hadrian's Wall Heritage Ltd, the body set up to oversee the attraction.

Neil Carney, marketing manager for Hadrian’s Wall Heritage Ltd, says: “ The development of a strong brand for Hadrian's Wall Country is essential to attract new visitors.

“Strong imagery plays a very important role in building awareness and perceptions to a local, regional, national and international audience.

“Not only are we blessed that the heritage and natural landscape of the region presents us with many opportunities for shaping how potential visitors learn about the Hadrian's Wall, but also for the imaginative and creative eye of Roger's photography.

“We have used many of Roger's images throughout a range of promotional and corporate activities, and the landscape images in particular regularly draw breath and are cited as motivation for people to consider a visit to Hadrian's Wall Country.”