Seamless route to success
Jul 5 2010 by Kaori Jingui, The Journal
A North fashion student has been hailed a star of the future after winning a prestigious award. Kaori Jingui finds out more.
HER one-seam, one-size-fits-all knitwear collection is wowing the fashion industry, and now Ledina Zhang is being hailed as "one-to-watch".
The 27-year-old impressed industry insiders after winning the BHM Knitwear Visionary Award at Graduate Fashion Week, which has launched the careers of fashion designers such as Stella McCartney, Julien Macdonald and Antonio Beradi.
Ledina, from Walbottle Village, Newcastle, beat hundreds of other students to take the title, which was presented to her by the renowned Italian fashion designer Alberta Ferretti.
Her multi-coloured, oversized knitwear collection is inspired by modern architecture and was created while studying on the BA Fashion course at Northumbria University.
She says: “When my name was announced, I was so surprised that I couldn't believe it for a while.
“This award affirmed the achievement throughout my time at Northumbria University. I hope it will be the first successful step of my career in fashion design.
“I want to inject new blood into the fashion industry.”
Ledina, who is originally from Beijing, has fashion is in her blood. Her grandmother is a tailor who taught Ledina how to sew, and Ledina began designing when she was 10 using her grandmother’s sewing machine to make outfits for her Barbie dolls, which she would sell on to friends.
Ledina’s collection, which has one-seam structures and square-cut patterns, featured knitwear for men and woman, and accessories including snoods, hoods, earmuffs and shoes with fur.
She is going to apply a patent for her seamless knitting technique.
The fashion designer’s prize includes £1,000 and one-on-one mentoring sessions with key people within the fashion industry.