Apr 6 2009 by Liz Lamb, The Journal
COLOURFUL fashion designer Matthew Williamson has designed an exclusive collection for high street chain H&M. Liz Lamb has the details.
CELEBRITIES love him and now every day fashionistas can get their hands on Matthew Williamson’s eclectic designs.
The fashion designer, whose fans include Sienna Miller, Kate Moss and Jade Jagger, is giving high street lovers full access to his exclusive world – with a women’s collection that brings together iconic pieces from his past collections with the brilliant colour of his brand new catwalk looks.
H&M stores worldwide will carry Williamson’s wardrobe of eclectic prints and vivid colour pieces inspired by travels from around the world.
From dresses to tops, all-in-ones to the sharpest tailoring, this fashion collection has all the key pieces for Spring 2009.
The designer says: “I wanted to create a strong urban collection fused with the brand’s signature symbols and shapes.
“It’s been fascinating to search back through my archives to isolate the most iconic pieces, then rework them for H&M.
“Colour is one of the defining aspects of my signature style, I focused on the iconic peacock motif seen across my collections to develop a palette of blues, chartreuse and emerald. The spirit of the collection is both covetable and precious.”
Among Williamson’s favourite pieces is the bias-cut graphic butterfly print dress with grosgrain straps, which when worn with a cashmere cardigan with peacock embroidery over the shoulder is an update of an outfit from Williamson’s first ever show in 1997.
Meanwhile the collection comes bang up to date with an electric blue tuxedo that takes on the bold colourblocking trend from Williamson’s most recent catwalk show. “It would inject freshness into the wearer’s look,” says Williamson, “whether it be worn over jeans, biker or cigarette pants”.
A metallic jacket and bubble skirt come in a jacquard specially woven for H&M, while a showstopping sequin, ultra-short dress is printed with bursts of colour.
Williamson’s beloved peacock insignia decorates a versatile jersey dress, while for evening Williamson recreates one of his most celebrated pieces, a beaded ruffle gown that comes in a vivid tiger butterfly print.
This exclusive collection for Spring available from April 23rd is only the first part of Williamson’s collaboration with H&M.
From May 14, the perfect wardrobe for summer will be available and he has also designed a full menswear collection.
For pricing and stockists of the Matthew Williamson collection visit www.hm.com/gb