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Love is in the air

IT’S that time of the year when love is in the air. Here’s our guide to the best Valentine’s Day beauty buys.

SEDUCTIVE SCENT

Get those attraction pheromones buzzing.

With a quarter of men buying fragrance as a Valentine's gift, a sensual scent is clearly a priority for the opposite sex.

Ruth Mastenbroek, perfumer (www.ruthmastenbroek.com) says: “Woody, spicy, and musky notes are very alluring.

But whatever your choice of fragrance, remember not to be too overpowering – you want him to be seduced, not knocked out!”

If you do everything together as Mr and Mrs and want your scents to harmonise with each other try Oriflame's Intense Embrace for him and her, from £11.95 for 50ml.

For a scent that's romantic yet feminine and playful, spritz on Lacoste's Love of Pink, £34 for 50ml.

Want something unique to spellbind him?

Create your own signature scent especially for Valentine's night with Jo Malone's luxurious Red Rose Fragrance Chronicle, £64.

KISS 'N' MAKE-UP

Not many men would choose a full-on glamour look over natural gorgeousness.

Keep your date night make-up sultry but subtle.

“Think candle light when it comes to skin," advises make-up artist Victoria Bond (www.victoria bond.co.uk).

“Romantic make-up is all about dewy gorgeous skin.

“Your eyes are the windows to a romantic's soul so keep them soft but dramatic.

“Open them up with eyelash curlers and two coats of Max Factor Lash Extension Effect mascara, £10.99, in black – all the intensity of falsies without the hassle.”

Give your pout some attention with some conditioning treatment.

Pucker up with Sealed With a Kiss cherry lip gloss, £3.95 from What's About Town.

For a lip product that withstands kissing marathons, try Clinique's I Love Kisses Long Last Glosswear SPF15, £13, available at House of Fraser stores throughout February.

Finally, don't forget to tease your locks before you meet your man.

Think bed-head hair and whip up some sexy backcombing techniques with Denman's D3 Kiss Brush, £7.16.

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